You can self-assess using these questions: First, can visitors understand what you sell, what situations suit your products, and the approximate price range—without contacting you? Second, do you have clear action entry points—inquiry, spec sheet download, consultation booking—so buyers know what to do next? Third, is every buyer action recorded (form fills, product clicks, page dwell time) so sales can follow up? Fourth, can your website present different conditions or information for different markets or buyer types? If most answers are "no," your site is for display, not transactions. Improvement means filling these gaps: let buyers complete most of the decision journey independently, and have sales engage only after the buyer has clear intent.