The core approach is to "structure" product data—taking specs scattered across PDFs or sales knowledge and organizing them into filterable, comparable fields. When visitors arrive, they can narrow down options by application, size, material, certification, and more instead of facing an overwhelming list of models. Concrete steps include: establish unified product attribute fields so every product doesn't look different; tag specs to enable filtering; clearly state on each product page what scenarios it suits and doesn't suit. For complex product lines, you can also provide a guided selection workflow—ask a few questions, then recommend matching models—giving buyers engagement and saving sales from repeating basics. Structuring product knowledge into your website is the first step to shifting from display to transaction tool.