B2B personalization differs from B2C. The focus is not on "recommended for you," but rather ensuring each customer sees terms that match the negotiated partnership between both parties. In practice, this means different buyers log in to see their own contract prices (not the public-facing price list), the product range they are authorized to order, and the payment terms and delivery schedules you both agreed on. For example, one customer may have negotiated FOB plus 30-day payment terms, while another has CIF with prepayment. These two customers should see different quotation pages upon login, rather than both viewing the same generic quotation that sales staff then manually adjust. To achieve this, each customer's trading conditions must be structured and stored in the system, not scattered across individual sales emails.