B2B2C is distinctive because your direct customers are businesses, but the end users are consumers. This means your product positioning, packaging methods, and even contract terms must consider the needs of both layers. General B2B only needs to align with the purchasing specifications and processes of enterprise buyers, while B2B2C must also ensure downstream retailers can successfully resell to consumers—this may require you to provide more comprehensive product information, support retailers' inventory replenishment cycles, and even supply marketing materials. In practice, such collaborations often involve three parties: manufacturers, wholesalers, and retailers. This demands more complex coordination in logistics, distribution channel management, and tiered pricing compared to pure B2B. When selecting a system, you should specifically confirm whether it can handle multi-tier customer structures and pricing conditions.