Start by clarifying your position and role in the supply chain: Are you a producer (manufacturer), a volume distributor (wholesaler), a logistics provider (distributor), or do you play multiple roles? Next, identify your main customers—are they enterprise buyers, retailers, or upstream of end consumers? Different roles have completely different requirements for pricing structure, order complexity, logistics needs, and customer service depth. For example, wholesalers care most about tiered account pricing and handling large orders; manufacturers going direct need quick quoting and account relationship management; distributors depend heavily on real-time inventory and logistics tracking. We recommend first listing the pain points in your current process, then comparing them against the typical challenges of each model to find the approach that best suits your current business situation.