Traditional B2B sales rely heavily on sales staff's personal networks and active outreach, limiting the number of customers that can be reached by available sales capacity. After implementing B2B e-commerce, an enterprise's product information, specifications, and pricing can be discovered by potential customers online, expanding reach beyond geographical or time constraints. For buyers with clear needs, being able to view product information online and even complete inquiries or place orders online lowers the barrier to engagement. This gives enterprises the opportunity to reach customers who were not on the sales team's outreach list, and through the accumulation of each online interaction, gradually build connections with diverse customers.