Many SMEs fail at digital transformation not because they choose the wrong tools, but because they jump straight to 'tool selection' without first identifying where their actual bottleneck is. The recommended starting point: take one core workflow (such as quotations, inquiry correspondence, or PO confirmation), walk through it completely, and record how much time each step takes, where errors commonly occur, and where manual data entry happens. Once you've identified the most painful point, then look for a digital tool that solves that specific problem. When entering overseas markets, the path of 'making it easy for buyers to find you, understand your product information, send inquiries quickly, and receive formal quotations' is usually the priority to unlock first, because it directly determines whether that first order closes.